vivo 2020 公关礼盒设计

在这个礼盒的创作过程中，我们讨论最多的就是礼物本身的意义，是不是能够表达品牌的特质。礼物本身的意义是一场哲学性的思考。最后我们将思考的锚点落在了镜头上。礼盒发出的时候是中秋节，也是X60上市的时候。手机的拍摄功能、快充功能都是新机型的价值特点。设计风格诠释了当时vivo品牌核心价值“时尚”“科技”。整体色调银色，科技感、极简。邀请的插画师风格独特、新潮。

vivo PR 2020 Mid-Autunmn design

Festival Gift BoxIn the process of creating this gift box, what we discussed most was the meaning of the gift itself and whether it could express the characteristics of the brand. The meaning of the gift itself is a philosophical consideration. Finally, the anchor point of our thinking falls on the lens. The time when the gift box was issued was the Mid-Autumn Festival, and it was also the time when the X60 was launched. The shooting function and fast charging function of the mobile phone are all valuable features of the new model. The design style interprets the core values of the vivo brand at that time, "fashion" and "technology". The overall tone is silver, with a sense of technology and minimalism. The invited illustrators are unique and trendy.

汤臣倍健 维满C包装设计

“维满C”设计灵感源于水果树的枝干，扎实中带着生机；整体色调以每个水果口味颜色色调为主，配合工整信息排版，符合新时代人群审美及专业的品牌调性，适当的留白让包装具有呼吸感。图形视觉从产品线口味出发，用简洁带有趣味的线条，配以丰富的配色，触发消费者对于水果香气味道的联想。

BY-HEALTH VIMAN-C packag design

The design inspiration of "Weiman C" comes from the branches of the fruit tree, which is solid and full of vitality; the overall color tone is mainly based on the color tone of each fruit flavor, and the neat information layout is in line with the aesthetics of the new era and the professional brand tonality. Appropriate white space allows the packaging to breathe. The graphic vision starts from the taste of the product line, and uses simple and interesting lines with rich color matching to trigger consumers' associations with the aroma and taste of fruits.

vivo 联名定制机包装设计

这次的设计目的，是希望时尚圈层大咖，拿到定制礼盒之后，能自主转发社交圈，来达到垂直圈层传播目的。
我们借鉴IT圈的开箱思路，从时尚大咖拿到定制机一刻开始，使其触及的每一刻都充满惊喜感，从而引发自传播冲动。我们希望影响的目标人群具有敏锐的时尚嗅觉，需要用极具质感的创意及物料才能打动。
这封定制信选用了材质高级的信封和信纸，在内容排版上精巧细致，希望能传达给大咖们超强个人专属感的定制礼物。我们制作了每位大咖个人专属的sticker，具有精巧质感的信笺，里面有“镜面反转文字”的独特玩法。希望大咖们可以主动Po图、报道alexanderwang定制版vivo X30。

vivo X30 alexander wang Package Design

The purpose of this design is to hope that after getting the customized gift box, the big coffee in the fashion circle can independently forward the social circle to achieve the purpose of vertical circle communication.
We draw on the idea of unpacking from the IT circle, starting from the moment when the fashionista gets the customized machine, every moment it touches is full of surprises, thus triggering the impulse of self-propagation. We hope that the target group of influence has a keen sense of fashion, and needs to be impressed by creative ideas and materials with great texture.
This customized letter is made of high-quality envelopes and letter paper, and the content layout is exquisite and meticulous. It is hoped that it can convey a customized gift with a strong sense of personal exclusiveness to the big coffee. We made each big coffee's personal sticker, a letterhead with exquisite texture, which has the unique gameplay of "mirror reversed text". I hope big coffees can take the initiative to post pictures and report on alexanderwang's customized version of vivo X30.

vivo 公关媒体2020 元春礼盒

这款礼盒是为媒体而定制的。人群特质的关键词：易接受新鲜事物、乐于分享、眼光独到。我们邀请了来自韩国的插画师Jisu Choi，选择了博朗狮与田名网敬一的合作款瓷器。田名网老师的波普艺术作品印在特制的瓷器上，精美并且具有艺术性。外盒形状选择了并不常规的梯形，符合新鲜、独特的礼品特质。

vivo Gifting2020

iQOO 2020台历设计

iQOO 2020 desk calendar design